herndon heald has roots in both austin and santa fe. over the years these towns have carved their names in our heart. our latest collection is a bit of a love note to these towns and their aesthetics– cowboy and indian.
santa fe is a place that in many ways still lives its history and i find it fascinating for many reasons. one of those is the unabashed adornment of both men and women. because of santa fe’s native influence, you see men wearing bright colors with long hair, earrings, and cuffs the size of a purse. you don't see that in many places in this country. and for the most part, it looks good. it’s a town full of folks that brazenly adorn themselves; fringe, silver, and turquoise abound. there is a part of me that finds it calming. it’s not about the latest trend in santa fe - it’s a place where you can actually see history wrapped around someone’s wrist or braided into their hair.
now texans,by and large, aren’t afraid to accessorize either. the women have a reputation of big everything and it’s not hard to find men wearing gargantuan belt buckles and cowboy hats. but in austin, the treasured accessory is a tattoo. glance in any direction and you’d be hard pressed to not find one - on men and women, on the young and the not-so-young. seeded from cowboys and hippies, austin has a rebel streak that the art of tattoo seems to go hand in hand with. it makes sense to me that a town that revels in the art of live music would also appreciate the live art of tattooing with its emphasis on the here and now, the artist and the ‘audience’.
i got my first tattoo this week. or i got it started at least. i felt moved to mark this time and place, to take a bit of the here and now and keep it with me always. my outlaw great uncles had tattoos. my mother in law has tattoos. my husband has a tattoo. my daughter won’t remember me without one. I’ve just carved another little somethin’ into our family tree.
in celebration of adornment of all kinds, we offer this, our latest collection.